Effective communication is one of the key prerequisites for success in today’s business environment.
With the aim of developing this essential skill within the Armenian business community, Newmag Publishing House, at the initiative of the Acba Business Club and with the sponsorship of Acba bank, has translated into Armenian and presented to the public the global bestseller Supercommunicators by Pulitzer Prize-winning author Charles Duhigg.
The book reveals the secrets of communication and the skills that enable some people to communicate easily with any interlocutor, effectively resolve conflicts, clearly convey their messages, and build deep, trustworthy, and strong professional relationships.
“One of the goals of the Acba Business Club is to develop networking within the Armenian business environment. Supercommunicators directly addresses the very challenges that are often encountered in the Armenian business environment. One of these challenges is communication, and applying even one piece of information from this book can bring significant changes to the way business networks are built as early as the next day,” said Hakob Hakobyan, Director of SME and Corporate Business at Acba bank.
“We often think that we express our thoughts clearly and that we easily convey our positions, views, and goals to others. However, we later discover that people have misunderstood one another and failed to communicate information effectively. I am personally a member of the Acba Business Club, where there are people who own businesses and companies and need to communicate with many other people. In this regard, I believe the book will be particularly useful for Acba Business Club members,” said Artak Aleksanyan, Executive Director of Newmag Publishing House.
Overcoming communication challenges and building effective dialogue are crucial both in negotiations with external partners, customers, and other stakeholders and within companies, between teams and managers. The simple yet practical skills and solutions presented in the book help readers apply the knowledge they gain as early as the following day, significantly improving communication effectiveness.
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