In the Acba Business Club, businessmen discussed the role of marketing in business and the opportunities provided by it, created a marketing strategy model, as well as established new business connections and discussed new business ideas.

The guest of Acba Business Club is Magda Markosyan, the founder-director of "MAROG" company, specialist in marketing communication and management, who identified the trends and models of the industry with the members of Acba Business Club, and talked about the features of marketing.

"One of the aspects of this meeting is that the entrepreneurs have developed a marketing strategy for a "test" business and will apply the acquired knowledge to their oun businesses. After each meeting, we have new partnerships and collaborations - businesses have the opportunity to expand ties, as well as to further transform the ideas generated during the discussions into new business ideas," stated Armine Tumanyan, lead of Non-Financial Service team at Acba bank.

"Marketing is the driving force of business, and if we don't look at it from a management and strategic point of view, we will face continuous recurring problems. Our goal is to understand what problems each organization faces from its point of view, what goals it has, and what strategy should be developed within its framework. Acba Business Club is a good example of community building and I believe that this format can have a big impact in the field in two or three years and will solve big problems," said Magda Markosyan, founder and director of “MAROG” marketing company.

Acba is the first in the banking system to establish a business club in this format in order to develop entrepreneurship and create a new business culture, uniting the Armenian business community and becoming an important platform for exchanging experience and discussing business topics.

Under the "Acba Business Partner" sub-brand, SME managers are given the opportunity to acquire new knowledge and tools necessary for management, establish new business connections, and also become members of the business community. Within the framework of the "Acba Business Partner" sub-brand, SME managers can:

• attend free business courses,

• become members of Acba Business Club,

• use the opportunities of the sme.acba.am online business platform,

• make their own products more recognizable by participating in the "Made by our partners" project.

Acba Business Club is a platform that enables SME managers to establish new business contacts, participate in thematic events, be in the focus of business events, as well as take advantage of special offers provided by partner organizations.

Acba Business Club is the beginning of new perspectives and opportunities for businesses.

More details in the video.