The special guest of the meeting was Armen Avag Avagyan, co-founder of "Hexact" company, marketer, author of many successful advertising projects, who discussed the topic "Man-brand" with members of Acba Business Club. Together with Armen we explored how professionals can position their personal brand and "self" within the business sphere, as well as present oneself properly and become more noticeable.

"Today, the topic of marketing is more than relevant. Any company has a problem of positioning itself, increasing its sales, forming new markets and attracting new target customers. After each training, we receive feedback from Acba Business Club participants, we ask them about their expectations, what they would like to hear, what they expect from us, so that we can provide them with what they want," commented Arsen Melkonyan, Deputy CEO for Coordination of Business Functions at Acba Bank.

"In the 21st century’s marketing landscape, building an audience and branding yourself is crucial. Who you speak to, what you say, and how you say it all hold immense weight. I welcome meetings and business clubs with a similar format like this one and thank Acba for giving me this opportunity. As the saying goes, “Together we can move the mountains.' This format is a key element to achieving that”, said Armen Avag Avagyan, co-founder of "Hexact" company.

In the banking system, Acba is the first to unite the business community in this format, creating a new culture and partnership relations. In addition to financial services, it is important for the bank to create additional value for the economy and support businessmen.

Businessmen can join the Acba Business Club through the website sme.acba.am where they will also get to know upcoming events and special offers for partners.